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Research and Papers

 

Hydrogenetics Research

Here you can find industry specific research, reports and white papers that we have created independently, using Hydrogenetics™.

Check back for more independent reports as we create them.

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How supermarkets handled COVID-19 across social media

It will be no surprise that when COVID-19 first became ‘big news’ in the UK, we turned to what we can control...our store cupboards. Necessities like toilet paper, hand wash and pasta became scarce as people feared for the worst, and those working in supermarkets were celebrated as key workers.

The experience of grocery shopping in supermarkets changed drastically in March 2020. 

With the in-store and online experience no longer the norm, social media became a key channel for customers keen to ask questions, clarify issues and complain. This raised the question: what impact did COVID-19 have on supermarkets’ social media?